Living Halal: Trust in the Nascent Halal Industry in Milan, Italy
8 May 2018, h. 13.00
Speaker: Lauren Crossland-Marr(Washington University in St. Louis)
Discussant: Enzo colombo (University of Milan)
SPS Seminar Room (Room 215, II floor, via Passione side)
Dipartimento di Scienze sociali e politiche
Via Conservatorio 7, Milano
A fast-growing network of Muslims in the west are creating new ways to maintain core religious rules and values through the establishment of an Islamic halal industry. Enduring questions are encountered in religious food studies because, “[w]here there is dirt there is system” (Douglas 1966, 44). While Made in Italy certifications have been in use since the 1980s, halal certifications developed later, out of a need for an exportation mechanism for Italian businesses seeking to sell goods in Islamic markets but also for a growing in-country Muslim population. Based on 9 months of ethnographic data in a halal label headquarters and one focus group with halal consumers, I found that trust plays a central role for both consumers and certifications. This talk will focus on the differing notions of trust for consumers and operators in the halal industry in Milan.